WEConnect International in Mexico identifies, educates, registers, and certifies women's business enterprises that are at least 51% owned, managed, and controlled by one or more women. WEConnect International is the only non-profit connecting women-owned businesses with multi-national corporate purchasing organizations outside of the United States.
Success Story: In Mexico City Mamma Bella Connects with IBM, Accenture and More
Mamma Bella, founded in 1995 and led by Lorena Garcini, offers restaurant, employee cafeteria, and catering services, servicing 35 thousand guests monthly. In 2013, Garcini sought certification as women’s business enterprise because she thought it would bring new business, unique networking opportunities, and support her company’s growth. She was right.
As a result of their certification, Mamma Bella is now providing employee cafeteria services at two IBM facilities and corporate catering for Accenture. They have also organized some corporate events for Manpower, and have started working with Eurest and Pfizer. This has translated in a net monthly increase in revenue of $30,000 USD (6%). They have also hired additional personnel and equipment, and have achieved a significant improvement in brand recognition due to the quality of their customers.
“I had previous experience with women organizations and I have been pleasantly surprised with all that I’ve received from WEConnect International,” says Garcini. “I’ve been invited to very important events where I’ve had the opportunity to connect with global corporate buyers. They have helped me grow my product offer, and I’ve received very meaningful mentoring.”
New Study Launched: Creating Opportunities - Strengthening the Ecosystem for Women Entrepreneurs in Mexico
On December 2, 2014, Value for Women, along with the Banorte Foundation and the Aspen Network of Development Entrepreneurs (ANDE) launched the exploratory study “Creating Opportunities: Strengthening the Ecosystem for Women Entrepreneurs” at the Museum of Memory and Tolerance in Mexico City, with over 100 attendees. Rebecca Fries, Director of Value for Women, presented findings from the study followed by a panel on “Investment in Women-led Small and Medium Enterprises: Why and How to do it.” The panel included experts from the Multilateral Investment Fund, The Mexican National Institute for Women, CREA Mexico and WEConnect International.
The study analyses what women entrepreneurs need to be successful in Mexico. Funded by Banorte Foundation and ANDE, the study was carried out by Value for Women with academic advisory support from the IPADE Business School in Mexico.
Se lanza nuevo estudio: Creando Oportunidades: Fortaleciendo el ecosistema para emprendedoras en México
El 2 de diciembre del 2014, Value for Women, la Fundación Banorte y la Red Aspen de Emprendedores para el Desarrollo (ANDE) lanzaron el estudio exploratorio ¨Creando Oportunidades: Fortaleciendo el ecosistema para emprendedoras en México¨ en el Museo de Memoria y Tolerancia en la Ciudad de México, con más de 100 asistentes. Rebecca Fries, Directora de Value for Women presentó los hallazgos, seguido por un panel sobre la “Inversión en pequeñas y medianas empresas lideradas por mujeres: Por qué hacerlo y cómo hacerlo”. El panel incluyó expertos del Fondo Multilateral de Inversiones, El Instituto Nacional de las Mujeres, CREA México y WEConnect Internacional.
El estudio exploratorio analiza que necesitan las emprendedoras para ser exitosas en México. Financiado por la Fundación Banorte y ANDE, Value for Women implementó el estudio con asesoría académica de IPADE en México.
códigoespagueti.com: Los obstáculos de las mujeres emprendedoras en México
(12.03.14) "La organización Value for Women, la Fundación Banorte y la Red Aspen de Emprendedores para el Desarrollo (ANDE), publicaron un estudio en el que analizaron los retos que enfrentan más de 125 mujerees emprendedoras de la Ciudad de México, Guadalajara y Monterrey.
El studio se enfoca en las micro, pequeñas y medianas empresas, así como a lass llammadas 'Pequeñas empresas en crecimiento', es decir, aquellos negocios comercialmente viables que tienen entre 5 y 250 empleados, y que tienen potencial significativo u ambición para crecer..."
Annual WEConnect International in Mexico Forum a Success
On Septmeber 4, 2014, WEConnect International held its third annual forum in Mexico City, Mexico. The theme for this year's event was "Incorporating Women-Owned businesses into Global Value Chains.
Este video analiza brevemente los beneficios de que gobiernos y empresas privadas apoyen el esfuerzo de WEConnect International para ayudar a empresas de mujeres a tener éxito en el mercado mundial. (Luz Maria de la Mora, WEConnect International's Director in Mexico, analyzes the benefits for corporations and governments of supporting women's economic empowerment. In Spanish)
Luz Maria de la Mora meets with U.S. Secretary of State John Kerry
Mexico City, Mexico. May 21, 2014 – Luz Maria de la Mora, Director of WEConnect International in Mexico, attended a dinner offered by the Mexican Foreign Ministry to U.S. Secretary of State John Kerry. The dinner was attended by approximately 30 representatives from the public and private sectors, including corporations such as Bimbo, ExxonMobil, and Grupo Modelo.
De la Mora had the opportunity to explain to Secretary Kerry and U.S. Ambassador in Mexico Anthony Wayne the work that WEConnect International is doing in Mexico and thank them for the support provided by the U.S. Department of State.
During the working session focused on integration in North America, she said: “The WEConnect International program is an example of the kind of policy we must seek to establish in North America. Women entrepreneurs in Mexico and the region can be a competitive factor to promote the integration of the region.” She also took the opportunity to highlight the work of WEConnect International in MUSEIC and told the group that women are having a great impact on the work of the seven sub-committees.
WEConnect International at Mexico-US Entrepreneurship and Innovation Council (MUSEIC)
San Antonio, Texas. April 23-24, 2014 - Luz María de la Mora, Director of WEConnect International office in Mexico, exchanges impressions with a colleague at the Mexico-US Entrepreneurship and Innovation Council.
The event was hosted at the University of Texas at San Antonio Institute for Economic Development.
Created in 2013, the Mexico-US Entrepreneurship and Innovation Council (MUSEIC) is part of the High-Level Economic Dialogue announced by President Barack Obama and Mexican President Enrique Peña Nieto to promote bi-national approaches to advance North American competitiveness, trade, and innovation in the entrepreneurial sector.
WEConnect International chairs the Women Entrepreneurship Committee and is one of the 12 US members of MUSEIC, a group made up of US government agencies, private foundations and academic institutions. Mexico also has 12 members. All 24 are entrepreneurship experts.
Funders and Partners