Refiye Erişçi’s personal curiosity for visual arts and design inspired her to start Favori Reklam, a design and production company that specializes in booth creation, stage setup and promotional material for events out of Istanbul.
In 2017, Refiya received her WEConnect International Certification and began attending WEConnect International events to spread her reach. At those events. she met with corporate members of Marriott Bonvoy and Microsoft, and through these connections received successful contracts with both. “Today’s business world is all about networking,” Refiye says. “The contribution from WEConnect International in terms of this networking is excellent. To meet with people from various kinds of sectors and markets helped us expand our business,” she added.
It hasn’t always come easy. When asked what advice Refiye has for young female entrepreneurs, she told us they need to know that they are not alone. “Those ups and downs are always a natural thing in business, and women need to continue without giving up.”
Refiye shares this advice and her experiences as a women entrepreneur to younger generations through non-governmental and youth organizations. “I think to encourage young entrepreneurs or to be a role model for them is the most positive impact for society,” she says. “It should be our most important mission to know that we, as women entrepreneurs, are on the same ship and we should support each other in order to increase the number of women entrepreneurs in the world.”
Favori Reklam plans to build a stronger cooperation by increasing the number of contracts she has currently. She’s excited for the future and says the coolest, most important trend in her industry is the opportunity of the digitalization, stating that, “virtual events will be coming soon!”