Canada
September 12, 2016

THE FEMALE ECONOMY AND THE WOMEN OWNED LOGO

(September 12, 2016) Early this month, Executive Director of the Centre for Women in Business Tanya Priske shared her thoughts on “The Female Economy.” As part of her message, Tanya highlighted the Women Owned campaign to bring customer recognition to women-owned products:

“Across the globe, Women Owned businesses supply an incredible range of products sold in retail stores everywhere.  Women Owned is an initiative to enable consumers to identify those products created by Women Owned businesses during their shopping experience.

Any product that bears the Women Owned logo is produced by a company that is owned and operated by a woman or women, as certified by the Women’s Business Enterprise Council (WBENC) in the United States and WEConnect International globally.

In 2011, [WEConnect International corporate member] Walmart announced their Global Women’s Economic Empowerment Program, promising to buy $20 billion of products from US female-owned businesses over a five year period and double sourcing from women-owned business around the world.  The reason was to help educate, source from and open new markets.  When you see the Women Owned label on products on their store shelves, you are supporting individual female owned businesses, like Canada’s Christie Cook, owner of [WEConnect International certified] Teach-My.”

Read Tanya’s message.