your readiness level is: DEVELOPING

Congratulations! This means that you are just starting your growth journey. While this can be daunting, it is important that you have a very clear picture of the following steps you need to take to reach the levels that will guarantee new business for your company.

Here are some recommendations based on your answers:


You may want to prioritize building a strategy that defines where you want your company to be in the next few years. A good starting point is by checking your past growth and estimating how much you could grow if new opportunities knock on your door. Also, pay attention to your mission, vision, and values, as they should be the steering wheel of your whole strategy.


You are probably just discovering what sales pitch works for your company. Still, you have not had the time to think about a marketing strategy or a sales capacity that could guarantee that you continue growing your potential clients’ roster and that allows you to nurture good relationships with them. You may want to start by thinking about who your clients are by segmenting them and what processes you need to establish to guarantee continuous growth and fidelity.


If you are not a finance expert, you may be struggling with keeping up with your company’s financials. Keep in mind that this is one of the most important aspects of running a business. If you want to access a loan or even close a contract, up-to-date financial statements are going to be required. Likewise, if you are on a growth trajectory, your cash flow will be a vital source of information.


At this stage, you may want to start documenting the most critical processes in your business and the costs implicated in each of the key activities. Considering aspects related to risk management, sustainability, cybersecurity, will help you set the ground for scaling your processes and becoming a professional company.


Your team might be small, but that does not mean that you cannot start implementing good human resources practices. Investing in people does not necessarily mean that you need to spend a lot of money. Start by understanding what your collaborators value and exercise your leadership skills around those needs.



Advisory boards: Effective tool for growing your business

How women entrepreneurs overcome challenges to grow global sales

Understanding your intellectual property

Women In Trade

Going global: How to find success in international markets

EDC Export Help Hub

EDC x FITT Lite Learning Series

Define your strategy (steps to effective strategic planning)

Setting Innovation and Impactful Business

Setting the Business: Strategic Planning and Execution

Basics of Business Plan

Starting-Managing Your Own Business

Entrepreneurship 1: Developing the Opportunity

The Entrepreneurship Basis Course



Selling your services to the world: How to find new markets

The new e-commerce: an eight-part series to help your company thrive

4 tips to help craft the perfect sales pitch

Land of opportunity: U.S. shortages pave way for Canadian exports

How to Write a Business Plan

How to write a sales plan (in four easy steps)

Free eBook: Discover how to grow your sales with e-commerce

Introduction to E-Commerce

Create Your Online Presence

E-Commerce Policies (Philippines)

Digital Marketing Policies (Philippines)

Entrepreneurship 101: Who is Your Customer?

Digital Sales Transformation and Business Development

Unique Selling Proposition, Customer Relationship, and Retention Strategy



EDC Select Credit Insurance

Financial forecasting 101 

Quiz: Are you ready to apply for a business loan? 

Free eBook: How to get a business loan (and prepare a winning loan request!)

How to build a sustainable business with the B Corp assessment (a planning tool)

Introduction to Business Finance

Finance for Non-Financial Managers

Business Banking 101

New Venture Finance: Startup Funding for Entrepreneurs

Getting Financial Statements Right

Financial Literacy in Business Management



Better business practices: Making ESG work for you

On-demand webinar: Productivity matters 

Business Foundations

Small Business Owners (SB) Training

Basics of Business Operations

How to Start Outsourcing for Operations



Human resources planning: How to create an effective HR plan

On-demand webinar: HR Talent Hack – Hire and digitize to deal with labour challenges

Recruiting, Hiring, and Onboarding Employees

Preparing to Manage Human Resources

Basics of Recruiting and Sourcing Human Capital

Fundamentals of Leadership

Fundamentals of Management

Learn more about registering with WEConnect International