June 26, 2017


Country Director for WEConnect International in the Caribbean was recently asked a young entrepreneur in her 20s how she can combat age discrimination when pitching her business. Yaneek’s first bit of advice:

“The first thing you need to do is change your mindset and start thinking like your potential customers. You seem to be personalising the concerns about your youth and taking on the persona of helpless victim. Step back and look at all angles of the situation.

When you are pitching for new business, you are asking someone to take a chance with you. In some cases, you may be trying to displace an existing service provider who already has the advantage of a strong professional relationship with your prospect. You have a lot to prove and must be humble in receipt of feedback and eager to address any concern raised.

Reflect on the legitimacy of the concerns. They are trusting you with their brand and how they present, engage and sell online every day it is a huge ask. You should also know that there are virtually no barriers to entry in your field. Anyone can set up shop tomorrow and claim to be a digital marketing specialist.”

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