en
Germany
After years of working in HR and recruitment, Jana Kotter, founder of JaDe Talent Management, observed that many businesses were struggling to attract and retain the right talent. In industries like IT and finance, where skilled talent is often in short supply, companies need more than generic solutions. Kotter saw that companies needed strategic, personal support tailored to a rapidly changing labour market.
This experience and analysis sparked the creation of JaDe Talent Management, a boutique consultancy focused on building long-term matches between companies and candidates. Rather than relying on volume-driven hiring, JaDe Talent Management combines deep industry knowledge, modern sourcing strategies, and personal outreach to help clients fill key roles with confidence.
Becoming a certified women-owned usiness through WEConnect International marked a pivotal moment. The certification connected Kotter to a global network of women-owned businesses and forward-thinking corporate buyers.
“Through my WEConnect International certification, I was able to increase my visibility among corporate buyers who are actively seeking to collaborate with women-owned businesses. This visibility, combined with the credibility that comes with being certified, helped me stand out in a highly competitive market.”
Kotter was first approached via LinkedIn by a corporate client who had discovered her profile and taken note of her certification. The company was seeking expertise in recruitment and talent management, and her WEConnect International certification provided an extra layer of trust in her professionalism and the quality of her work. What began as a project-based collaboration quickly grew into an ongoing business relationship.
“These projects have been pivotal milestones, boosting my credibility, expanding my network, and strengthening my long-term positioning,” Kotter said. “It’s a powerful example of how WEConnect International certification opens doors and builds trust with major corporate partners, and I’m truly grateful for that.”
Looking ahead, JaDe Talent Management is focused on growing its impact within the German-speaking market. The company plans to deepen its work with small and medium-sized enterprises, offering tailored recruiting and HR solutions that meet the demands of a dynamic workforce. While Kotter does not aim to scale through headcount, she remains committed to expanding expertise, strengthening client relationships, and staying agile in the face of constant change.
Kotter also encourages other women entrepreneurs to take bold steps.
“Trust your intuition, stay true to your values, and don’t wait for the perfect moment, start with what you have and grow along the way.”
Learn more at www.jade-talentmanagement.com