en
Brazil
For years, Bianca Catalan knew she had the skills and vision to build something great—but she needed the right opportunity to make it happen. After 12 years as a partner in another company, she realized she couldn’t fully implement her ideas. Determined to carve her own path, she took a bold step forward and founded Casa Catalan, a company designed to streamline corporate procurement and bidding processes for large organizations.
Her vision was clear: help businesses optimize purchasing, ensure compliance, and simplify procurement in ways that save time and resources. But breaking into the corporate world as a woman entrepreneur came with challenges—especially in an industry where men dominate the business landscape.
“Entrepreneurs in Brazil need to be very sure of their business,” Bianca explains. “When you are a woman or belong to a minority, the path can be even tougher.”
For Bianca, finding the right network was key—and WEConnect International opened the doors she needed.
After becoming certified through WEConnect International in 2023, Bianca gained unparalleled access to corporate buyers. At the regional conference in São Paulo, she participated in business roundtables, sales pitches, and networking sessions that gave her direct exposure to key decision-makers. The experience not only expanded her business opportunities but also helped her refine her sales approach and business strategy.
“WEConnect International’s mission is to put female entrepreneurs at the business table—where they might not otherwise have a seat,” she recalls.
Her persistence paid off. By leveraging her certification and maintaining strong follow-ups, Casa Catalan secured contracts with Accenture Brasil, Adient, Hershey, and DuPont—all within months of joining WEConnect International. Now, the company is providing tailored procurement solutions for these major corporations, helping them source quality products and services with efficiency and transparency.
“Without WEConnect International, I would never have had access to these larger companies,” she says. “Every contract we win is exciting, and every client demand is as important as my business growth.”
Now, with a stronger network, corporate partnerships, and a growing team, Casa Catalan is scaling its impact. The goal? Expand its procurement services to multinational companies across Brazil, ensuring that businesses can streamline purchasing while Casa Catalan continues to create new opportunities for women in business.
Through WEConnect International, Bianca Catalan has not only built a successful business—she has broken barriers, created opportunities, and paved the way for even greater growth.