Global
April 9, 2015

HOW TECH CAN EMPOWER WOMEN-OWNED BUSINESSES

From WEConnect International Corporate Member Intel’s IT Peer Network:

Recent advances in technology have dramatically impacted the way we work, even going as far as challenging the traditional hierarchical structures of business. Decentralized service providers and the ability to work remotely have revolutionized the modern business ecosystem. Technology influences everything from the supply chain to employee expectations of what a “workplace” really is. For small business owners, accessing and leveraging powerful new tech is easier and more affordable than ever.

Over the past year, we’ve profiled several women in small business — from a realty company, to a burgeoning fast-food empire, to a chain of upscale salons — and how technology is affecting the ways they move their companies forward. Many of these entrepreneurs are already using technologies like tablets and cloud services to streamline their organizations and offerings, but for small business owners, this represents just the tip of the iceberg when it comes to putting new technology to work.

Entrepreneur meetups like the Startup Weekend series are popping up all over the U.S. These events are great opportunities for entrepreneurs like Shanna Doolittle to pitch business ideas and receive feedback from like-minded business owners. The series gathers innovators for a 54-hour entrepreneurial sprint in hopes of completing a fleshed-out business idea by the end of the weekend, with regional business leaders offering guidance along the way.

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