February 19, 2021
12:00 pm - UK Time

Webinar: The Future of B2B Marketing in 2021 – presented by WEConnect International in Europe

The Covid-19 pandemic, and the uncertainty that has followed, has presented many new challenges for B2B marketers. We’ve seen industries rethink and rebuild, and now we’re ready to see marketers emerge stronger than ever in 2021.

Bright, a WEConnect International certified women’s business enterprise, undertook a survey to hear from experienced B2B marketers on how they survived the pandemic and what their priorities and plans were to thrive in 2021. After all, during turbulent times, it’s not about how strong you are or how clever — all that really matters is whether you’re capable of embracing change.

The webinar will discuss the findings from this survey and what the future of B2B marketing looks like according to over 150 B2B marketers.

The session will mainly be aimed at marketers, particularly those in the B2B sector, or any business owners / founders that have a role in marketing. Also any services / products that promote to B2B marketers might be interested as it will discuss the pain points and challenges they face.

Our presenters:
Zoe Merchant is the founding director of Bright, a WEConnect International certified women’s business enterprise and a leading marketing consultancy that works alongside their clients to create and embed an interactive, data driven approach with agile marketing.


Martha Orgles is the marketing manager at Bright. Whilst B2B marketing is Martha’s main focus, she also has a background in quantitative and qualitative research – which has been put to good use recently working on Bright’s annual report on the future of B2B marketing.

https://www.brightinnovation.co.uk/https://www.linkedin.com/in/martha-orgles-279472104/ https://www.linkedin.com/in/zoemerchant/