In 2020, WEConnect International in South Africa in partnership with P&G successfully delivered 10 webinars facilitated by P&G’s executive leadership team. Twenty-twenty-one is unlikely to look like any recent year in history, as we look forward to an uncertain year, we want to ensure you are equipped with additional knowledge on how to strengthen your business strategy to withstand the continued global economic changes. The webinar series is designed to equip women business owners with the relevant knowledge needed to #Rise2TheChallenge in 2021!

Join the webinar below at the registration link!

Marketing – The Importance of Marketing Strategies in a Changing World

Date: Tuesday, 04 May 2021
Time: 14:00 – 15:00 (Standard South African Time)

Globally, governments are easing up on COVID-19 restrictions and businesses are beginning to reopen, although this may be taken as an indication that life, in general, will return back to “normal” this will unlikely be the case. For market leaders, the way consumers previously perceived a product/service may have changed due to months of self-isolation, which may in turn force businesses to rethink market strategies going forward.

Understanding marketing in a post-COVID-19 world will be important for businesses to not only retain current customers but also attract new ones. Implementing marketing strategies will require innovative and creative ideas on harnessing traditional and modern forms of marketing. Marketers will need to think hard—and differently—about what the consumer in the next normal will think, feel, say, and do.

In this webinar Evanson Mwaniki will cover the following:

• Understanding changed consumer behaviour caused by self-isolation
• Implementing strategic marketing strategies to build lasting relationships with consumers
• Using different mediums of marketing to reach the right consumer groups
• Monitoring data and trends in consumer behaviour during COVID-19

MEET THE EXPERT
Evanson Mwaniki
Sub-Saharan Africa Brand Integration Leader
Procter & Gamble

Evanson is an accomplished, entrepreneurial, result-focused business leader with over 12 years of experience holding key positions relating to brand marketing, distributor sales operations, and business operations planning. Instrumental in leading the development of the brand, category, and portfolio strategies across several international billion-dollar brands (Pampers, Always, Ariel, Gillette, Oral B, and Duracell) in the Fast-Moving Consumer Goods Industry spanning over 16 countries across Sub-Saharan Africa, with over $200 million in sales. A husband, father, lover of music and sports with a passion for creating a better world for Neurodiverse individuals.