Every day, billions of people use Google to search for a wide variety of information — a local coffee shop, home repair tips, fashion trends, celebrity news, and so much more. Thanks to today’s technology, it’s now faster and easier to promote your product or service. According to Search Engine Watch, 50% of the people who use mobile phones for local searches end up visiting a store. Considering almost everyone uses a smartphone nowadays, can you imagine the potential sales you can get just through organic search and Google My Business? Creating, verifying, and properly optimizing your Google My Business account is an invaluable opportunity, which is why you should utilize this feature to its fullest extent. 

This training seeks to cover both the theoretical and practical aspects of google marketing. It includes the latest tools and approaches which attendees will be given an opportunity to apply in their respective businesses. The first day will focus on Understanding Google as a tool and the second day will be spent focusing on showing how to set up and run Google ad campaigns.