Procurement can feel like a black box — especially when you’re trying to win work with large corporations. In this session, former Unilever Marketing procurement leader Nina Chandé lifts the lid on how corporate buyers really think, buy, and decide. You’ll learn how to position your business to stand out, navigate complex buying processes, and build trust with procurement teams, specifically Marketing teams. Whether you’re responding to an RFP, negotiating a deal, or trying to protect your value, Nina will share practical tools to help you turn procurement from a blocker into a growth partner.

Why join:

• Understand how procurement makes decisions and what they really value
• Learn how to prepare for and navigate procurement-led negotiations
• Build stronger, longer-term commercial partnerships with large clients