We’ve teamed up with Bianca Barratt – Forbes Senior Contributor and journalist for VOGUE, The Sunday Times, Refinery29 and the BBC amongst other titles – for a workshop on how to secure media coverage and build a reputation that opens doors. This is an opportunity to gain insider insights from a journalist who has received thousands of pitches and knows exactly what it takes to land press coverage in top tier publications. During this workshop, we’ll dive into the world of media coverage – how to secure it, how to leverage it and why it’s one of the smartest tools for building your reputation.
Bianca has interviewed some of the world’s most successful entrepreneurs and industry leaders, as well as appearing as an expert commentator on Sky News. In 2022, she founded The Scoop, a digital learning platform that teaches founders, professionals and business owners how to get featured in the media without spending thousands on PR agencies. This workshop will be a chance to:
• Learn what journalists actually look for in a story (and why most pitches fail)
• Discover how media coverage can elevate your brand, business, or career
• Ask Bianca your questions about pitching to the press and leveraging PR