January 4, 2016


What is the “Buy 16 in 16” Campaign?

Everyone is a buyer. When you make a trade or spend money, you are voting for the world you want. Join the “Buy 16 in 16” campaign and start shopping with purpose!

Here are the facts:

  • Women have only 60% of the economic opportunities as men worldwide.
  • If women and men participated equally as entrepreneurs, the global GDP could rise by as much as US$1.5 trillion.
  • Women-owned businesses earn less than 1% of the money spent on vendors by large corporations and governments.
  • You have the power to change this!

It’s All About Purpose

How Do I Participate?

WEConnect International is challenging all buyers to purchase at least 16 products or services from 16 different women-owned businesses in #Buy16in16. Whenever you make a purchase, let us know on Twitter using #Buy16in16, include a photo, and let us know your progress. For example, “I just bought from @WomanBizOwner. My 2nd woman-owned product of the yr #Buy16in16.”

WEConnect International’s global staff will be sharing their purchases and tips for shopping with purpose throughout the year. We will recognize everyone who reaches or passes the goal of 16 on our website and social media accounts.

Where Can I Find Women-Owned Products and Services?

Look for the Women Owned Logo

“Women Owned” is an initiative to enable consumers to identify those products supplied by women-owned businesses during their shopping experience. Any products that bears the “Women Owned” logo is produced by a company that is owned and operated by a woman or women, as certified by the Women’s Business Enterprise National Council in the United States and WEConnect International globally.

Learn more: http://www.womenownedlogo.com/

Search the WEConnect International eNetwork

The WEConnect International eNetwork holds nearly 6,000 profiles for women’s business enterprises in nearly 100 countries. Women entrepreneurs looking to support other women can search the eNetwork to find products and services in their region. The women’s business enterprises in the eNetwork represent a wide range of industries including: business support, construction, food and beverage, health care, manufacturing, pharmaceuticals, retail, telecommunications, and more.

Learn more: https://weconnectinternational.org/en/register/enetwork


Follow #Buy16in16 Champions on Twitter

WEConnect International’s #Buy16in16 List on Twitter: We have compiled and continue to add to a Twitter list of WEConnect International and WBENC certified women’s business enterprises actively participating in the #Buy16in16 campaign.

@IntentionalKate: Kate is committed to buying ONLY women-owned products in 2016 and has tips almost daily on where to find what you need or what you’re craving.

@TheSourcingTeam: As a certified women-owned business in the promotional product sector – The Sourcing Team are keen to support this global initiative – they have created ta “Wall of Fame” where they will be adding their women-owned businesses and supplier partners who they are supporting for this campaign. They are also sharing their wonderful businesses with you with The Sourcing Team’s “women to women chat.” As they add to the “Wall of Fame” The Sourcing Team will update you on Twitter. View the Wall of Fame online here: http://linkis.com/www.sourcing.co.uk/w/ng1an

How Shifting Your Shopping Can Change the World


In September 2016, certified woman business owner Helle Bank Jorgensen wrote an article for GreenBiz.com about women entrepreneurs being vehicles for change.

Read the article.

In July 2016, certified woman business owner Mindy Gibbins-Klein wrote a blog post for Huffington Post UK about the potential impact of the #Buy16in16 campaign in promoting and supporting not just women entrepreneurs but equality and diversity, as well.

Read the blog post.

In April 2016, certified woman business owner Helle Bank Jorgensen wrote an op-ed for the Huffington Poston the power of voting with your purse. Wrote Helle:

“What smaller, soulful economy businesses have embarked on is a force for good, but for it to become a mainstream movement, we need to make ‘soulful economy’ scalable. This will involve making more conscious purchasing decisions, which will not only help our own souls and conscience, but also make a difference in the lives of those millions of others who remain invisible in the current economic model.”

Read the article.