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Supporting women-owned businesses is not just a matter of equality—it is a smart and responsible choice that yields economic, social, and business advantages.
When you use your purchasing power to buy a women-owned product or service, you are helping create more jobs, promote financial independence, drive innovation, and support communities which ultimately helps everyone.
in the world are owned by women, yet women-owned businesses earn less than 1% of large corporate and government spend with suppliers.
globally in annual consumer spending and influence over 85% of consumer purchasing decisions.
drives a stronger, more resilient economy while also fostering family and community prosperity.
Buy from women-owned businesses
Women Owned is an initiative from the Women’s Business Enterprise National Council (WBENC) and WEConnect International to create a movement of support for Women Owned businesses. We support female entrepreneurs and those who do business with them by raising awareness for why, where and how to buy Women Owned.
Next time you are running errands or shopping, look for the Women Owned Logo on storefronts, product labels, and websites while shopping. All these have been certified as at least 51 percent owned, operated and controlled by one or more women by WEConnect International globally or WBENC in the United States. Use your spending power to support women!
Join us
Become part of our worldwide movement to drive more money into the hands of women business owners— WEConnect International is dedicated to advancing women-owned businesses across the globe by enabling them to compete in the global marketplace. Learn more here.
Support us
Support WEConnect International’s mission, elevate women entrepreneurs, and drive global economic impact by Sponsoring or Donating.
1. Boost Job Creation and Economic Growth
Women-owned businesses play a significant role in job creation. According to studies, businesses owned by women contribute substantially to employment. In many developing nations, empowering women through entrepreneurship is a proven method to reduce poverty and boost GDP growth. When women entrepreneurs thrive, they reinvest in their families and communities, leading to economic stability and a higher standard of living for everyone.
2. Strengthen Local Economies
Women-owned businesses often operate in local communities, meaning that revenue generated is reinvested into those areas. This enhances local employment opportunities, strengthens supply chains, and supports other small businesses. Supporting women entrepreneurs helps to build self-sufficient, economically stable families and neighborhoods, reducing reliance on external support and fostering sustainable development.
3. Enhance Financial Independence and Wealth Distribution
Financial independence is a critical aspect of empowering women. By purchasing from women-owned businesses, consumers and companies help bridge economic gaps for women, ensuring they have access to financial stability. This, in turn, enables them to invest in education, healthcare, and future business ventures for themselves and their families, creating a cycle of sustained impact and resiliency.
1. Level the Playing Field
Women face challenges such as limited market access, funding access, social biases, and fewer networking opportunities. By supporting women-owned businesses, consumers actively contribute to breaking down these barriers, creating a more level playing field for future generations of women entrepreneurs to start and grow companies.
2. Empower Women and Future Generations
When a woman succeeds in business, she inspires and uplifts others. Studies show that women entrepreneurs are more likely to mentor and support other women, creating a multiplier effect that strengthens entire communities. Supporting women-owned businesses doesn’t just impact one business—it fosters an ecosystem where more women feel empowered to pursue leadership roles and entrepreneurship.
3. Address Social Challenges Through Innovation
Many women entrepreneurs create businesses that address pressing social issues, such as sustainable business practices, community development, and ethical sourcing. Women are more likely to reinvest earnings into social causes, including education, health, and environmental sustainability. Supporting these businesses aligns consumer spending with social responsibility, making it a powerful tool for driving positive change at scale.