Nairobi, Kenya
June 7, 2022

WEConnect International Names Ana Guevara to Lead Strategy and Global Markets

Seeks to double annual member buyer spend with women-owned businesses around the world

WASHINGTON, DC, June 7, 2022WEConnect International announced its appointment of Ana Guevara as Chief Strategy Officer and Head of Global Markets.

In this role, Guevara is responsible for creating innovative global strategies that will accelerate the organization’s mission, leading to increased awareness and impact in women’s economic empowerment in over 135 countries. Guevara will oversee the Region Teams across the globe, the member buyer and women-owned business development and engagement teams, as well as leading marketing and technology initiatives.

“It is imperative for WEConnect International to accelerate our mission toward achieving UN SDG5,” said WEConnect international CEO & Co-Founder, Elizabeth A. Vazquez. “Ana’s proven track record for creating innovative global strategies will help deliver high-quality services to attract, retain and connect member buyers and women-owned suppliers.”

“I am thrilled to be part of this amazing team including our member buyers” said Guevara, “I am passionate for the mission, having learned first-hand how putting money in the hands of women can impact communities and economies.”

Guevara knows the organization well. She joined as an Advisory Board Member in 2012, organized the WEConnect International Pavilion at the 18th Americas Food and Beverage Show in 2014, Chaired the 1st Latin America Regional Forum and Showcase in 2015, and opened the WEConnect International Colombia market in 2016.

Guevara’s distinguished career spans business, government, and economic development. She is a former board member of the World Bank, and Senior Advisor for Trade and Entrepreneurship at USAID. She also served at the International Trade Administration as head of the U.S. Export Assistant Centers, head of the U.S. National Tourism Office and Ex-Officio Board Member of the Export-Import Bank. In the private sector, Guevara started her own international trade consulting firm, and was previously a Vice President for Corporate and Public Affairs for UPS and Walmart.

Guevara earned her B.A. in Public and International Affairs from the Elliott School at The George Washington University. She is multi-cultural and multilingual with language skills in English, Spanish and French. She has received several certificates for post-graduate work, including most recently Negotiation Mastery from Harvard Business School.

About WEConnect International

WEConnect International is a member-led, global non-profit that brings motivated, large corporate, multilateral and government buyers together with qualified women-owned suppliers

around the world. It works with over 160 multinational buying organizations, with over $1 trillion in annual purchasing power combined, that have committed to sourcing more products and services from women-owned businesses based in over 135 countries. WEConnect International identifies, educates, registers and certifies women’s business enterprises that are at least 51% owned, managed and controlled by one or more women. WEConnect International provides certification in over 55 countries that represent over 70 percent of the world’s population.