Mexico
Communicar

COMUNICAR: NETWORKING LEADS TO 40% SALES GROWTH

The journey to global success started when Co-Founder and Executive Director, María Elena Cruces founded Comunicar in 1990 to provide professional translation and interpretation services. To keep up with growing demand for quality work in the linguistics service industry, Ms. Cruces strategically built her team of interpreters, who are all certified experts authorized by the Superior Justice Court of Mexico City, by the Federal Judiciary Council, and by the Fiscal and Administrative Superior Justice Court. 

Ms. Cruces believes that certification from WEConnect International was critical to Comunicar’s ability to earn supplier contracts from several prominent multinational corporations, including AT&T, DuPont and ExxonMobil. When Ms. Cruces attended the Annual WEConnect International Forum in Mexico in 2016, one corporate member, ExxonMobil, was particularly impressed with her deep commitment to expertise and professionalism.  

“I introduced my services to one of the ExxonMobil corporate buyers during the initial matchmaking business meeting,” Ms. Cruces says, “and one week after the event, I was invited to their offices.” 

But matchmaking events and relationship building were not the only benefits to joining WEConnect International. Ms. Cruces says, “One of the reasons that motivated me to become certified was the idea of being a part of a group of women entrepreneurs who, in possibly facing similar concerns, could share experiences and knowledge in different areas.”  

Moreover, according to Ms. Cruces, the training offered by WEConnect International has also provided a “substantial added value: knowledge to be better prepared [to do business with member buyers], and a readiness tool to meet the needs of the corporate buyers.” 

In fact, in 2017 alone, Comunicar achieved a 40% increase in sales and is currently in contact with several other WEConnect International member buyers including Accenture, EY, Johnson & Johnson, Monsanto and Pfizer, among others. 

Ms. Cruces was chosen to participate in the 2017 WEConnect International P&G Entrepreneurship Training Program and was later included in the Panel of Businesswomen who testified at the Annual WEConnect International in Mexico Forum in November of that same year.