Your business readiness level is: scaling

Congratulations! Closing more business deals is the priority for your company to secure a steady growth rate and expansion. You are advanced in the development journey of your company, so it is paramount to pursue competitive advantage and continuous innovation and improvement of the critical areas of your business.

Here are some recommendations based on your answers:


Activities are tailored and aligned with your strategy reinforcing consistency which is key to drive sustainable growth. Competitive advantage is about innovating and listening to your client to develop new solutions and reduce costs.


Your company is all about improving your client experience while identifying new opportunities for market expansion. It is vital to ensure your branding is consistent and that your sales team is incentivized to continue growing their portfolios. Your marketing and sales strategy should feed on data analytics that you obtain from the different efforts.


All your financial operations should be automated with integrated software. Your company is audit-ready, and you have access to timely information. Improving your operating cash cycle can contribute to your company’s growth strategy.


Your company aims for continuous improvement fully integrated into all processes and high quality throughout the value chain. Similarly, your company should be in the process of meeting ESGs requirements to do business with large buyers, and your company is certified with some of the recommended standards for your industry. In addition, risk management should be embedded in the organization’s decision-making process.


If your company is enabling collaboration to the point that it is enabling rapid response and process innovation, you are on the right track. You thrive to become a good place to work for your collaborators, and you should continue to find ways to promote a diverse and dynamic environment.



WEConnect Academy catalog of online courses


Business Development Bank of Canada (BDC)’s purpose is to ensure ALL entrepreneurs have access to the resources, financing, advice, networks and tools they need to succeed.  We strive to provide equity for access, opportunity and advancement and ensure that all BDC employees have a diverse and inclusive mindset. We know that some entrepreneurs are underserved and consistently face common challenges in starting and growing their businesses, especially women and including lack of representation resulting in smaller networks and fewer role models; limited access to funding and resources; unconscious bias, discrimination and racism and that intersectionality compounds these barriers. In partnership with public and private sector players, BDC is committed to filling key market gaps by providing financing and advice to underserved groups of business owners, including women, Indigenous and black entrepreneurs. We take a relationship driven approach.  We listen, seek to understand and then take action. We’re help to help. Contact us or go to bdc.ca for resources and tools.
Nancy Goudreau | Directrice Regionale, Clients – Diversité | Regional Director, Client Diversity
Business Development Bank of Canada

Manage your growth (discover how to successfully grow your business)

Learn how to boost innovation in your company

How to adapt your marketing plan for COVID-19 (and build a forecast)

Free guide: Growing in International Markets

Taking Control of Your Cash Flow (A financial management guide)

Business Valuation (knowing how much your business is worth)

 Business productivity benchmarking tool (3 reasons to benchmark your productivity)

A 7-step structured problem-solving process to deal with your business challenges

Human resources planning: How to create an effective HR plan

Succession planning: 3 exit strategies for entrepreneurs


Export Development Canada (EDC) is dedicated to helping Canadian women-owned and -led businesses succeed on the global stage by providing the financial solutions and international insights they need to grow with confidence. As international risk experts, we equip Canadian companies with the tools they need – the trade knowledge, financing solutions, equity, insurance, and connections – to grow their business with confidence. Underlying all our support is a commitment to sustainable and responsible business. Whether you’ve just started exploring international markets, or you’re already conducting trade outside Canada, we can help your business reach its global potential with confidence. Learn how EDC is helping Canadian businesses.
Catherine Beach | National Lead, Women in Trade | Inclusive Trade
Responsable nationale, Femmes en commerce | Commerce inclusif

Advisory boards: Effective tool for growing your business

Global Economic Outlook

Women In Trade

 EDC Export Help Hub

Connect to global opportunities – EDC Business Connections Program

How three companies used EDC’s solution to improve their FX strategy

Turning inventory into cash: Understanding the payment cycle

EDC solutions

Foreign Exchange Facility Guarantee

EDC Portfolio Credit Insurance

Export Guarantee Program

Better business practices: Making ESG work for you



Goldman Sachs – 10000 women

Learn more about WEConnect International Certification