RUFUS LEONARD APPOINTS MAN BITES DOG’S DIGITAL TEAM

Rufus Leonard, the brand and digital agency, has appointed B2B PR specialist Man Bites Dog to handle its PR in the UK. The 120 strong Rufus Leonard team undertakes brand stewardship with companies such as O2, British Gas and Lloyds TSB.

Man Bites Dog will be working closely with Rufus Leonard on its communications strategy, as well as developing high-impact thought leadership programmes and other cross-media PR campaigns. Man Bites Dog won the account following a three-way pitch. Graham Cox, Marketing Manager at Rufus Leonard, commented: “2011 is going to be an exciting year of growth for Rufus Leonard. In Man Bites Dog, we’ve found the right expertise to promote our growing services and a cultural fit in its innovative digital team.”