April 28, 2017

Profile: Loretta Lee, Penetrating Further into China

Merchant House International Ltd (MHI Group), a company with more than a thousand employees in China, has expanded its corporate partnerships after attending the WBENC National Conference & Business Fair in Austin, TX, USA. With sales approaching US$100 million, it has operated for more than 30 years sourcing, manufacturing and selling consumer products, primarily footwear and home textiles.

Chairman and founder, Loretta Lee, has established several companies, including Merchant House International Ltd, The Loretta Lee Group and Forsan Limited. The Loretta Lee Group, which is listed on the Australia Securities Exchange (ASX), owns several factories, three located in China and one in the United States. 

The footwear division of Loretta Lee Group operates mainly through two Tianjin joint venture factories, producing safety boots and western boots. Their Tennessee factory supplies safety boots through direct injection molded soles, a first-of-its-kind investment by a China focused group. The home textiles division primarily manufactures kitchen textiles and table linens. The Group’s Carsan textile factory in Shunde, China, has been in operation since 2002 and is 100% owned, employing over 600 workers.  

In 2015, Ms. Lee decided to attend the conference in Texas to increase customer and corporate awareness and network with multinational corporations. While there, MHI Group penetrated farther into Walmart from the global sourcing division to its China division as well.

In 2017, Loretta Lee was nominated for the WEConnect International award for Best Mentor and Role Model to other Women Owned-Businesses.