Want people to buy more of your products? It helps if you have a woman in charge—and if you let everyone know it. In a study Walmart conducted of its customers, the retail giant found that shoppers are more likely to buy a product if they know it comes from a woman-owned business. With Walmart’s new “Women-Owned” logo, emphasizing the point is now a whole lot easier.
Created in collaboration with graphics agency Rouge24, the logo can be used by any company that is at least 51% owned by a woman. They just have to go through an independent review process conducted the Women’s Business Enterprise National Council and WEConnect International.