November 14, 2019

PROFILE: DESIGNLOGIC AND ACCENTURE: TOP-TO-BOTTOM AND INSIDE-OUT

Based in Sydney, Australia, the Designlogic story began as an idea that CEO Jayne Walsh brought to life in 2003 with the support of her brother, Berenger Playford. Ms. Walsh saw a gap in the market for a creative agency dedicated to both strategy and multi-channel delivery at the right price points. Jayne termed this idea ‘top-to-bottom’ and the concept became the first differentiator for her business. 

Walsh says, “For me, the concept of ‘inside-out’ was pivotal to our initial—and ongoing—success. ‘Inside-out’ is the notion of working so intimately with your clients, that you know their brands and internal systems better than their employees actually do. This intimacy drives not only creative, but also functional agility, allowing us to provide very welcome cost savings while delivering dedicated creative expertise for the long term.”  

 Designlogic’s first client, Accenture, was excited by Ms. Walsh’s vision for a creative solution tailored to their needs. Accenture’s support gave Designlogic the momentum to quickly grow from a team of four in Australia to a team of 40+ creatives servicing Accenture in 38 countries in multiple languages. 

Over the years, Designlogic has remained relevant by refining and expanding its service offering as the demands of the creative landscape changed—moving from creative capabilities for marketing and sales teams in the days when ‘new media’ was emerging—through to the current day, where the power of ‘always-on’ and ‘anywhere’ has revolutionised everything. Moreover, the agency is particularly proud of its ability to continue to deliver these services at scale, still a valuable differentiator. 

At its core, Designlogic is committed to furthering the stories of the brands it believes in and continues to be passionate about helping its foundation client Accenture make the world a better place to live and work. 

Devoted to making the world a more inclusive, sustainable and diverse place, Designlogic is a proud member and supporter of WEConnect International. It also champions environmental sustainability through the local Sydney City Switch initiative, and supports Queer Screen Australia as its digital design partner, helping it transform and engage individuals and communities through queer storytelling on screen. 

Discover more about Designlogic online or connect with Jayne.