As Regional Director for Southeast Asia and Oceania, Mrinalini (Minnie) provides support to WEConnect International by enhancing brand visibility and conducting outreach to women entrepreneurs and corporate buyers in Southeast Asia, East Asia and Oceania. Her region is probably the fastest growing for small and medium enterprises, including those that are women owned. There is a large diversity in types of products, particularly in the sectors of finished consumer goods, commodities and professional services. This has the potential to create mass appeal, especially amongst large established FMCGs and retail chains. Consistency in quality also allows these businesses to remain sustainable, thus providing employment and allowing communities to thrive.
With experience spanning over a decade, Minnie has worked to bridge the gap between unmet social needs and service providers, giving large corporations, government agencies, community organizations and social enterprises the platform to create measurable social impact. She speaks regularly at schools, community events, corporate gatherings and conferences about the role that gender equality plays in achieving a more sustainable world for everyone.
Minnie has been awarded the Singapore Women’s Weekly’s Great Women of Our Time Award in the Public Service and Education category and has been nominated as one of Cleo Singapore’s 2016 top ten Changemakers.