WEConnect International in MENA Presents

Digital Marketing Masterclass

Lead by: Rosie Seldon, Top Google Trainer

DUBAI | 2nd and 9th June | Run by eWavelength Digital Marketing | Hosted by Accenture

eWavelength, WEConnect International and Accenture have teamed up to bring two days of free training to women-owned businesses in the UAE at Accenture’s venue in Dubai. Space is limited, and applicants will be shortlisted, so register your interest here today and we send you link to full application.

The value of the course is 8000 AED but eWavelength, WEConnect International and Accenture have partnered to provide the training for FREE to help the growth of women-owned businesses in the UAE.

Course will run for 2 days, on both 2 and 9 of June, for 5 hours each day from 1:00 p.m. to 6:00 p.m. GST. Great knowledge and networking!

Abbreviated agenda and topics covered:

Day 1

·  Networking

·  Getting into the mindset of your customer

·  Exercise: customer personas

·  Your customer’s buying journey

·  Exercise: mapping out your customers’ journey

·  Break

·  Your digital marketing tool kit: what does it contain?

·  Online advertising: video, retargeting, programmatic, social media, YouTube

·  Exercise: brainstorming techniques for your business

·  Networking

Day 2

• ·  Using digital media to build awareness, consideration, purchase, loyalty

·  Social media: advertising or content

·  Digital analytics

·  Group exercise

·  Break

·  Testing and campaign optimisation

·  Digital campaign integration

·  Group exercise: brainstorming your winning strategy

·  Presentations: your Post-workshop action

·  Networking and referrals