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Name

Mirabelle Mi

Job title

Founder

Location

Shanghai and Beijing, China

EyezChina Consulting is a registered, full service market entry consulting firm. EyezChina specializes in assisting foreign small and medium-size enterprises enter and adapt to the Chinese marketplace. EyezChina aims to help clients develop their business by analyzing China's market and combining local expertise with a global perspective. The firm is itself a potential capital investor, and leverages its broad network of financial institutions to invest in clients directly, or connect clients with prime investors.

Why WEConnect International Certification?

EyezChina obtained WEConnect International certification in late summer of 2012. EyezChina was prompted to become certified by the supply chain manager at IBM, who encouraged that they engage with WEConnect International in order to highlight the company's female senior leadership and management team. Along with showcasing the company in terms of supplier diversity, EyezChina hoped that WEConnect International certification would aid in showcasing the consulting firm's expertise and growth-oriented outlook.

While EyezChina is not yet doing business with any new corporations as a result of certification, the company expects to be in talks with WEConnect International member corporations in the near future. The company is especially interested and optimistic about connecting with Accenture, among numerous others.

Building Business Connections

EyezChina has achieved considerable value from the WEConnect International network, through both the online e-network and by attending WEConnect International hosted events, and has gained various new partners and cultivated business relations. In April of 2013, representatives from EyezChina attended the WEConnect International China and New Zealand Consulate Hosted Panel. Among many other contacts, EyezChina founder, Mirabelle Mi, met a woman owner of an airline service company. After the panel, the two women stayed in touch, and are now looking to work together on a business endeavor in the airline industry.

Future Plans

As EyezChina is a relatively young company, expanding brand recognition is vital for the firm in reaching its goal of attracting high-level global clients. Mirabelle Mi asserted that as corporations begin looking to diversify their supply chain, recognizing that EyezChina is a WEConnect International certified enterprise will be a distinguishing asset. According to Mirabelle, WEConnect International certification does not only convey that the company is women-owned, but assures buyers of the company's quality and capacity of expanding and supplying to a broad range of global corporations.

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