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Name

Lilia Avendaño Montelongo

Job title

Executive Director

Location

Mexico

Today, as my company DIDCO turns 17, I wish to share with WEConnect International a story that makes me happy and proud.

Some years ago, when I was a marketing manager at GNP, I was informed that the project I was working on would be cancelled, leaving me with two options:

  1. Relocate into another business unit, or
  2. Accept a severance payment, which would mean the end of my dream of reaching the corporate marketing direction.

I returned to my office and my phone was ringing. It was the marketing manager of the other GNP business line. She asked me to recommend her a supplier for a corporate image implementation project for a new group insurance company. I immediately answered: “I can do it!” An hour later I was meeting with my first client. That was March 3, 1998.

Throughout these 17 years I’ve faced some failures, but mostly significant accomplishments and successes. Among my 320 customers I’ve had the fortune of meeting WEConnect International, which has given me the enormous opportunity to grow my business and also to meet great friends.

Precisely today, on our 17th anniversary, I received a great gift that I want to share with you: my first contract with a corporation fully committed with WEConnect International: The JW Marriott Hotel, through Belen Alonso.

Truly,

Lilia Avendaño Montelongo, Executive Director
DIDCO

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