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Best Case Scenario is a WEConnect International certified Women’s Business Enterprise (WBE) based in Australia. Owner, Luli Adeyemo, founded the company in 2007 and has supplied to WEConnect International corporate members Intel Corporation and Microsoft.

Best Case Scenario heard about WEConnect International from Intel, who encouraged her to certify her company as women-owned. More recently, Best Case Scenario was awarded a space on Microsoft’s preferred supplier panel and was accepted to be part of the Microsoft supplier program for event management.

Luli stated, “There is no question that our WEConnect International certification was instrumental in this process. Microsoft even announced on their social network that we were one of two WEConnect International certified WBEs to become preferred suppliers. Microsoft is very much focused on inclusion and diversity and we are delighted to be part of their diverse supplier base. Because of WEConnect, we have secured Intel and Microsoft as our clients.”

Before launching Best Case Scenario, Luli spent several years running events for a large company in Europe before moving to Australia, where she became responsible for running events across the APAC region. Luli found her passion for the fast-paced technology industry, gaining insight into the impact it could have on organisations and the wider economy.

After working for three years in Australia, she decided it was time for a change, and, channeling her passion and drive, she set up her own event management business. Luli noted that, “our strength is not only that we are strong in operations and delivery, but also in our ability to combine it with our unique and developed understanding of our clients’ industries and sectors – primarily government and technology.”

Luli is currently spearheading an initiative that is changing the face of Australian business events for the better – web accessibility. She was shocked to learn that a survey conducted by the Department of Social Services in Australia revealed that 59% of respondents with a disability felt barriers when it came to community participation and social inclusion, higher than education or transport. In addition to Intel Corporation and Microsoft, Best Case Scenario’s clients include NSW Government, Proofpoint, Tquila and non-profit associations such as AIIA (Australian Information Industry Association).

To help address this, she has trained her team to tweak existing event websites and registration platforms to make them accessible. She has also been invited by Australian events publication Spice News to deliver a weekly column around web accessibility for events. Best Case Scenario has also been contacted by a charity called Humantix, a social enterprise funded by Microsoft, which is working to transform the accessibility of live events for everyone.

Despite her busy schedule, Luli said, “I love keeping on top of what others in the WEConnect network are doing and I regularly look for updates and posts from WEConnect International.”

Check out a recent event with Intel organized by Best Case Scenario and their next webinar to learn more.

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