Back to the Success Stories

ASAP Talent Management Solutions is a WEConnect International Certified Women’s Business Enterprise (WBE) based in both India and the U.S. CEO Nancy Williams founded the company in 2007 and has, throughout the years, gained new business with WEConnect International Corporate Members such as Accenture, CISCO, and IBM.

How have you grown as a business since becoming certified?

Our relationship with WEConnect International goes back to the beginning! Since ASAP operates both in the US and India, the connection originally stemmed from our involvement with the Women’s Business Enterprise National Council (WBENC – the sister organization of WEConnect International that certifies only US-based women-owned businesses). This led to our engagement with buyers in India. Now, 10 years later, we are proud to say that all of the corporations we currently engage within India are members of the WEConnect International network. This includes Accenture, CISCO, and IBM.

However, just because you are certified does not guarantee you contracts with corporate buyers. As a business, you must still drive a sales process with each client, which can take many years to achieve. I believe, together with WEConnect International corporate members, we are paving the way for future -certified WBEs.

What challenges have you faced as an entrepreneur and how did you overcome them?

Challenges are inevitable as one grows their business from inception to mature state. I don’t believe that you are ever without challenges. In the beginning, it was establishing a company in another country, hiring the right team members, training them in our culture as they trained our team in their culture, and (as always) access to capital! However, through working as a team, we were able to build a successful team in India and work through the financing.

What do you see as the coolest or most important trend in your industry?

The globalization of our society and how we truly are all connected together! As a worldwide team, we collectively can drive success for all.            

What was one failure or setback you’ve experienced in your career? What did you learn from it?

The financial crisis of 2008—which many companies did not survive. I learned and still believe that as you are walking, you always look at your feet and not the sky above. One step at a time while making sure that you keep walking! 

What’s the best piece of advice you’ve ever received?

To always treat everyone as though they were your client.

Back to the Success Stories