AmsterdamNov14On 26 November 2014, WEConnect International corporate member Accenture welcomed woman business owners in Amsterdam for a workshop on the successful use of social media for business and an opportunity to network with other corporate members including Dell, IBM, Johnson & Johnson, MSD, and The Royal Bank of Scotland.

The social media workshop, led by IBM’s Ben Martin, helped attendees you as to know and understand how to most effectively use social media channels for business success. Martin is the Global Lead for IBM’s Digital Sales Program Office and he has spent many years evangelizing and coaching people on how to use social media effectively to drive revenue. At the event, he shared best practices, insight into attitudes and online behaviors as well as ways to overcome hurdles in the social media space in order to help your business grow.

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