Walmart and other retailers are helping women business owners use a potentially potent tool to reach customers who want their dollars to support female success.
In a competitive marketplace, companies are continually looking for new ways to promote their brands and get customers to buy. Can promoting the owner of the company provide an edge?
The following interview with WEConnect International CEO and Co-Founder Elizabeth A. Vazquez was originally posted on Women of Note from WSJ.noted:
Tell us about your professional background.
As the CEO and Co-Founder of WEConnect International, I get to work with the largest corporations in the world and support their efforts to buy more products and services from women-owned businesses. I get to spend time on the ground with our local representatives in 17 countries and listen to the visions of the most inspirational entrepreneurs in the world. I get to open doors between buyers and sellers and work with passionate parters from the public sector and private sector to help make business connections every day. The opportunities for impact are limitless. I love my job!
CEO and Co-Founder of WEConnect International Elizabeth A. Vazquez contributed the following post to the Virgin Unite blog.
Women-owned businesses are powerful drivers in innovation, increasing competitive advantage, and accelerating business growth. Investing in women produces a multiplier effect, as women reinvest a large portion of their income into their communities. However, around the world women entrepreneurs and the businesses they create face numerous market access challenges compared to men.